Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important.
Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.
WHY SHOULD YOU ATTEND?
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
AREA COVERED
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
WHO WILL BENEFIT?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
Speaker Profile

Rebecca Staton-Reinstein, Ph.D., and President of Advantage Leadership, Inc. works with leaders and their organizations to Increase your bottom-line results through strategic leadership, engaged employees, and delighted customers in all economic sectors. Draw on her proven ability to mentor you through major change, customizing successful solutions to your complex issues. For over 25 years, Rebecca has contributed value as an executive, manager, educator, and consultant, honored on four continents. She is a Ph.D. in organizational development, a National Speakers Association Legacy Professional Member, and St. Petersburg Engineering Academy Foreign Member and author of books on strategic leadership and planning.
Upcoming Webinars


50+ new Excel features so far this decade

Mindful Communication:The Key to Meaningful Conversations i…

FMLA Compliance in 2025: A Comprehensive Guide & Strategies…


Excel - 10 Key Worksheet Functions to Skyrocket Your Produc…

Managing Toxic Employees: Strategies For Leaders To Effecti…

Hiring and Retaining Employees in this Crazy Economy

Harassment, Bullying, Gossip, Confrontational and Disruptiv…

Project Management for administrative professionals


Excel Power Skills: Master Functions, Formulas, and Macros …

Outlook - Master your Mailbox - Inbox Hero Inbox Zero


Copilot and HR: An Introduction for HR Professionals


California Meal and Rest Breaks: What You Don't Know Can Co…

Bootcamp for New Managers and Supervisors: Develop These Es…

Policy Pops: Navigating DEI in the 2025 Workplace: Strategi…

Emotional Intelligence: Mastering the Emotions of Great Lea…


How To Conduct An Internal Harassment And Bullying Investig…

How to Manage the Legal Landmine of the FMLA, ADA and Worke…

The Importance of the first 5 seconds when presenting

Managing Difficult Employee Conversations

Female to Female Hostility @Workplace: All you Need to Know

How to Write Effective Audit Observations: The Principles f…


FDA Proposes Framework to Advance Credibility of AI Models